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Personal Branding and Building Your Professional Network

young business people different personal brands standing in a line

In the world of remote work and social media marketing, personal branding is more important than ever.

What is personal branding and why does it matter for the advancement of your career?

DigitalMarketing.org puts it simply, “[Personal Branding] is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.” In a nutshell, personal branding is what others may say about you if you weren’t in the room- it is what you hope to be remembered by as a professional.

Who are you and who do you want to be remembered as?

First, your social media presence, especially on professional networks such as LinkedIn, should be a true and exact reflection of who you are and who you want to be remembered as. What you put out into the world and what you say to and about others is a direct reflection of how you are remembered in the mind of your connections. Ensure what you are sharing is truthful and an honest reflection of your values, priorities, and career aspirations. A great rule of thumb is: if you wouldn’t say what you posted to the face of someone, you shouldn’t post it.

Build Trust, Stay Transparent

Building trust with your network of followers can be achieved through transparent and consistent posting. By regularly sharing about the non-profit with which you partner, your work achievement, and a kind note about your co-worker, your network is learning about your commitment to the community, the organizations with which you are passionate about, and the way you interact with others. Transparency is important in every field and industry, especially in customer facing roles where much of your days are spent building, earning, and maintaining the trust of the clients you support. Trust isn’t built overnight, especially on social media. Building trust takes consistent effort and transparent communication.

Communicate Often and Consistently

Lastly, most social media platforms’ algorithms prioritize profiles that post consistently for a long period of time. Take TikTok for example- rarely when you come across a video on your For You page that has thousands of likes is it the very first video that content creator posted. Likely, they have been consistently posting content for some time. By consistently posting, you are allowing your content to grow and be viewed as trustworthy. Irregular and sporadic posting can communicate a lack of knowledge and lack of care.

Practical Suggestions for Building Your Personal Brand.

Below are a few practical suggestions for building your personal brand on social media.

  1. Post 3-5 times a week depending on the platform.
  2. Share wins and successes- whether that means your favorite sports team, a work accomplishment, or something in your personal life.
  3. Build others up every single day making it a goal to comment or share something positive.
  4. Utilize tools like Canva.com to create social media graphics to enhance your posts.
  5. Share insightful information about the industry in which you work.
  6. Research keywords that people within your industry are searching and share those words as hashtags in your posts.
  7. Ensure you are posting at an optimal time of the day by researching best times to post based on each platform.

Personal branding doesn’t have to feel intimidating. By practicing consistency, direction, and transparency, you will set yourself up for success.

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