A common theme over the past year has been the “war for talent” in the current candidate-driven market. Companies are competing both to attract top talent and to keep them engaged once they are hired. A key aspect of this is the interview process. As a way to gain an advantage, more and more companies are introducing video interviews into their process. According to Software Advice, 60% of hiring managers and recruiters are using it for remote applicants. This includes managers from top companies such as Apple, Google, and Facebook. 57% of candidates prefer live video interviews compared to the 34% that prefer in-person interviews.
There are several benefits to incorporating video interviews, the most obvious being accessibility to a global candidate pool. Video interviews result in a 30% decrease in travel costs to the organization and remove geographical restrictions in filling a position. They also make the hiring process faster and more efficient for both candidates and hiring managers.
If you are participating in video interviews on either side of the market, here’s some best practices to follow on camera.
Make sure you are in a well-lit room with a clean background
Make sure your face is clearly visible in the light and not covered by shadows. Ideally, you should have light sources on either side of you for natural looking illumination. Your background should be simple and clean to keep the focus on you, not your surroundings.
Speak to the camera, not to the screen
Position the camera at eye-level so you are not looking up or down at the person you are speaking to. Though it may be counter-intuitive, speak to the camera and not the screen. This helps simulate making eye-contact with the person with whom you are speaking.
Presentation is still important
Get ready for the interview as if you were meeting in-person, including professional attire, hair care, and personal hygiene. Your appearance should match the level of formality of the job to which you are applying. This helps put you in the right frame of mind for an interview and gives a professional impression.
Video interviews do not have to be intimidating. With the right practice and preparation, they can become a useful tool to enhance your recruitment and job search efforts. Need more interview advice? Check out our resource center or contact us directly!